The Internet has become much more competitive over the last five years. In the past, a business could put up a website with virtually no content and still bring in targeted visitors.
However, now that most businesses have realized that the Internet is not a passing fad, they’ve all built websites. Because there are so many more businesses online, search engines like Google and Bing need to figure out which ones offer the most value to visitors.
One of the ways search engines make this decision is by analyzing how much relevant content is on a website. The reason search engines place a significant emphasis on content is because their mission is to provide the best experience to searchers.
If someone is searching for information about a product or service, which website is going to provide them with a better experience?
- A website with three sentences about the product or service
- A website that has an entire article devoted to that product or service
Because it will provide searchers with more information, search engines are going to favor the second website. Not only do search engines favor websites with lots of relevant content, but visitors are also more likely to make a purchase from this type of website.
When a visitor is able to read several pages of content on a website, they are going to feel much more comfortable making a purchase from that business than if they could barely find any information about what the business is selling.
How to Save Your Valuable Time and Energy
If quality content is vital for attracting targeted leads and converting them into customers, why do so many business websites still lack this type of content?
The answer is because it takes a significant amount of time and energy to write good content. You have to:
- Come up with an outline
- Research your ideas
- Translate your ideas into writing that’s clear and concise
- Edit and proofread everything you write
As a business owner, your plate is already full. You simply don’t have time to create the quality content that your website needs to succeed. Fortunately, there’s another way to get the content you need.
I’ve been writing content for business websites for over five years. Because of my experience, I understand how to craft content that will provide your visitors with exactly what they want.
Whether you need one great 500 word article or twenty, I can deliver the content your website needs.
If you want your website to attract more targeted leads, contact me now so we can discuss your order: